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Marketing & Growth
Campaign Launch Checklist
The pre-flight sign-off that catches broken links and missing UTMs before a campaign goes live — with an accountable go/no-go signature.
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What this form looks like
Preview · not interactiveCampaign Launch Checklist
The pre-flight sign-off that catches broken links and missing UTMs before a campaign goes live — with an accountable go/no-go signature.
Campaign name*
Exactly as it appears in your campaign tracker
Launch date*
Pick a date📅
Primary channel*
Select…▾
Tracking
UTM parameters applied to every link
Conversion events verified firing in analytics
Reporting dashboard set up and shared
Content
Every link clicked and tested
Copy proofread by a second pair of eyes
Rendering checked on mobile
All creative assets are final versions
Approvals
Legal / compliance cleared the claims
Budget confirmed and booked
Sales & support teams briefed on the launch
QA notes
Known blockers or caveats
Anything unticked above, and why it’s acceptable (or not) to launch anyway.
Approver*
The person accountable for the go/no-go call.
Go / no-go signature*
Sign here
Signing confirms the checklist reflects reality and the campaign is cleared to launch.
Submit