Business & Sales
Pricing Sensitivity Survey
A conversational Van Westendorp study — four price questions asked one at a time to find the range your market will actually accept.
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Pricing Sensitivity Survey
A conversational Van Westendorp study — four price questions asked one at a time to find the range your market will actually accept.
Welcome
Which currency will you answer in?*
Pick the currency you naturally think in — it keeps everyone’s answers comparable.
At what price would it be so cheap you would doubt the quality?*
At what price would it feel like a great bargain?*
At what price does it start to feel expensive — but you might still buy it?*
And at what price would it be too expensive to consider at all?*
How likely would you be to buy at the price you called a bargain?*
How often would you expect to buy or renew?*
Last one — rank what would most justify a higher price*
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