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Marketing & Growth
Pricing Sensitivity Survey
Find your price ceiling with the Van Westendorp method — four questions that reveal what the market will bear.
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Preview · not interactivePricing Sensitivity Survey
Find your price ceiling with the Van Westendorp method — four questions that reveal what the market will bear.
You'll answer four quick price questions about the product. There are no right answers — just tell us what feels true. Plotting everyone's answers together reveals the acceptable price range.
How often do you use a product like this?*
Select…▾
Helps us weight answers from heavy users versus occasional ones.
Which currency are you thinking in?*
Select…▾
Give all four price answers in this currency.
At what price would it feel so cheap you would doubt the quality?*
e.g. 5
At what price would it feel like a great bargain?*
e.g. 15
At what price would it start feeling expensive — but still worth considering?*
e.g. 40
At what price would it be too expensive to consider at all?*
e.g. 80
Overall, how comfortable would you be paying for this product?
Would only use it freeHappy to pay full price
If you did pay, which packaging would you prefer?
One-time purchase — pay once, own it
Monthly subscription — low commitment
Annual plan — discounted for the year
Pay for what I use
Want a summary of the results? (optional)
Leave blank to stay anonymous — we'll only use this to share the findings.
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