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Feedback & CX
Pricing Sensitivity Survey (Van Westendorp)
Find your optimal price point with the classic four-question Van Westendorp price sensitivity meter.
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Preview · not interactivePricing Sensitivity Survey (Van Westendorp)
Find your optimal price point with the classic four-question Van Westendorp price sensitivity meter.
Which currency will you answer in?*
Select…▾
All four price questions below are in this currency.
Think about the product you just saw. For each question, enter a monthly price in your chosen currency. There are no wrong answers — your gut feel is exactly the data we need.
At what price would it be so cheap you’d doubt the quality?*
Price per month
At what price would it feel like a bargain — great value for money?*
Price per month
At what price does it start feeling expensive, though you’d still consider it?*
Price per month
At what price would it be too expensive to consider at all?*
Price per month
Which plan are you on today, if any?
Select…▾
How often would you (or do you) use it?
Select…▾
In your own words, what is this product worth paying for?
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